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The Beauty Accelerator 2024

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The Beauty Accelerator 2024: Investing up to £250,000 in emerging beauty brands.


Facilitating Fundraising for Beauty Startups

The Red Tree, the UK’s leading international beauty brand consultancy, and SFC Capital, a leader in the UK’s early-stage investment world, are delighted to announce that The Beauty Accelerator returns in 2024.

The Beauty Accelerator offers the UK’s most exciting independent beauty brands the chance to receive up to £250,000 equity investment from SFC Capital plus a year-long strategic partnership with The Red Tree.

Applications open on Monday 4th December 2023 and close on Friday 2nd February 2024.

Stirling Murray, Managing Director of The Red Tree said; “We are excited that The Beauty AcceleratorTM is returning. The UK beauty industry continues to thrive and is a hotbed of creative entrepreneurs building the beauty brands of the future. Accessing early-stage investment continues to be challenging for brands and the need for The Beauty Accelerator is clear. It remains the UK’s only beauty-dedicated early-stage investment vehicle. It is a proven pathway for UK beauty brands to access investment along with the strategic insight to grow. The increased ceiling of SEIS investment to £250,000 means more capital is now available and we expect to receive more applicants than ever before. We are delighted to partner once again with SFC Capital and extend a warm welcome to our new strategic partner, Freeths, a leading full-service law firm experienced in the beauty industry. Together, we are excited to meet brands that are making a game-changing impact in the beauty industry.”

Stephen Page, CEO of SFC Capital said “We are thrilled to join forces with The Red Tree once again to bring a new edition of The Beauty Accelerator to life. This initiative has brought together fantastic entrepreneurs in the past, including previous winners Atypical Cosmetics and Fussy, or noteworthy finalist Cutbox, all part SFC Capital's portfolio, and we are eager to discover the next wave of innovative ideas. The increased SEIS investment threshold, now at £250,000, opens new opportunities for start-ups, providing increased resources to bring their groundbreaking ideas to market – and we are excited to extend this opportunity to aspiring beauty brands. The Beauty AcceleratorTM transcends mere financial support – it serves as a platform for promising beauty start-ups to thrive, offering strategic guidance to help them become industry leaders.”

The best applicants will be short-listed and invited to attend virtual interviews with The Red Tree in February. The most impressive brands will then be selected to appear in the final on 26th and 27th February, where finalists will pitch to The Red Tree, SFC Capital and Freeths.

Previous finalists have included: Fussy, Faace, Cutbox, Atypical Cosmetics, KANKAN and Glaize.

*Application form and the full list of entry criteria can be found here: https://theredtree.co.uk/the-beauty-accelerator/

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SFC Capital Ltd (SFC) is an appointed representative of SFC Capital Partners Ltd which is authorised and regulated by the Financial Conduct Authority (‘FCA’) in the United Kingdom (FRN 736284). This website is intended for professional investors only; any reproduction of this information, in whole, or part, is prohibited. The content is for information purposes only and should not be used or considered as an offer or solicitation to purchase or sell any securities.

Investment in early-stage companies involves risks such as illiquidity, lack of dividends, loss of investment and dilution. Investment in SEIS/EIS eligible companies should be considered as part of a diversified portfolio. The availability of tax relief depends on individual circumstances and may change in the future. The availability of tax relief depends on the company invested in maintaining its SEIS/EIS qualifying status. There is no assurance that the investment objectives of any investment opportunity will be achieved or that the strategies and methods described herein will be successful. The investment products cited herein may place capital at risk and therefore investors may not get back the full amount invested. Past performance is not necessarily a guide to future performance and the value of an investment may go down as well as up. Investors may not get back the full amount invested. Companies’ pitches for investment are not offers to the public and investments can only be made by members of SFC Capital. SFC Capital takes no responsibility for this information or for any recommendations or opinions made by the companies. Neither SFC Capital nor any of its employees provide any financial or tax advice in relation to the investments and investors are recommended to seek independent financial and tax advice before committing. This website is not directed at or intended for publication or distribution to any person (natural or legal) in any jurisdiction where doing so would result in contravention of any applicable laws or regulations. No warranties or representations of any kind are expressed or implied herein. This material is confidential and is the property of SFC Capital.

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