--- title: Introducing The Beauty Accelerator™ | SFC Capital description: SFC Capital partners up with The Red Tree to find and support emerging beauty entrepreneurs image: https://sfccapital.com/hubfs/Imported_Blog_Media/banner_1597657292.webp --- Disclaimer Please note, company introductions through SFC Capital Ltd ('SFC') are only suitable for ‘High Net Worth Individuals’, or ‘Sophisticated Investors’ as defined by the Financial Services & Markets Act 2000 (FSMA) who are familiar with and willing to accept the high risk associated with private investments. Any investor requesting to contact a company through SFC Capital does so at his/her own risk and is solely responsible for conducting any legal, accounting or due diligence review. There has been no investigation to the accuracy of any information or terms contained herein and we strongly suggest that you seek advice from a person authorised under the FSMA who specialises in advising on investments of this kind prior to commencement of any potential transaction. All content provided by SFC Capital is strictly for informational purpose only and does not constitute business, financial, investment, hedging, trading, legal, regulatory, tax or accounting advice or services. SFC Capital is an appointed representative of SFC Capital Partners Ltd which is authorised and regulated by the Financial Conduct Authority (‘FCA’) in the United Kingdom (FRN 736284). This website is intended for professional investors only; any reproduction of this information, in whole, or part, is prohibited. SFC Capital does not sell or offer to sell any securities and no information provided by SFC Capital is intended to constitute or to be interpreted as any such offer. SFC Capital simply provides an introductory service where potential partners of all sorts can meet. The SFC Angel Fund is managed by SFC Capital Partners Ltd (‘SFCCP’) which is authorised and regulated by the Financial Conduct Authority in the United Kingdom, firm reference number 736284. Information on the Fund is intended for professional investors only; any reproduction of this information, in whole, or part, is prohibited. The content is for information purposes only and should not be used or considered as an offer or solicitation to purchase or sell the securities mentioned herein. The SFC Angel Fund (the ‘SFC Fund’ or the ‘Fund’) is defined as an ‘unregulated collective investment scheme’ (‘UCIS’) and the promotion of a UCIS either within the UK or from the UK is severely restricted by statute. Consequently, this document is only directed at professional clients and eligible counterparties as defined by the FCA and also to persons of a kind to whom the Fund may lawfully be promoted by an authorised person by virtue of Section 238(5) of the Financial Services and Markets Act 2000 and COBS 4.12.4R. Any decision by an investor to buy shares in a fund must be made solely on the basis of the information and terms contained within the Fund’s offering memorandum. Investment in the Fund is made entirely at the investor’s own risk and professional advice should be sought in case of doubt. SFC Capital Partners Ltd (‘SFC’) is authorised and regulated by the Financial Conduct Authority (‘FCA’) in the United Kingdom, firm reference number 736284. This document is intended for professional investors only; any reproduction of this information, in whole, or part, is prohibited. The content is for information purposes only and should not be used or considered as an offer or solicitation to purchase or sell the securities mentioned herein. The SFC Angel Fund (the ‘SFC Fund’ or the ‘Fund’) is defined as an ‘unregulated collective investment scheme’ (‘UCIS’) and the promotion of a UCIS either within the UK or from the UK is severely restricted by statute. Consequently, this document is only directed at professional clients and eligible counterparties as defined by the FCA and also to persons of a kind to whom the Fund may lawfully be promoted by an authorised person by virtue of Section 238(5) of the Financial Services and Markets Act 2000 and COBS 4.12.4R. The SFC Angel Fund is managed by SFC Capital Partners Ltd (‘SFCCP’) which is authorised and regulated by the Financial Conduct Authority in the United Kingdom, firm reference number 736284. Information on the Fund is intended for professional investors only; any reproduction of this information, in whole, or part, is prohibited. The content is for information purposes only and should not be used or considered as an offer or solicitation to purchase or sell the securities mentioned herein. The SFC Angel Fund (the ‘SFC Fund’ or the ‘Fund’) is defined as an ‘unregulated collective investment scheme’ (‘UCIS’) and the promotion of a UCIS either within the UK or from the UK is severely restricted by statute. Consequently, this document is only directed at professional clients and eligible counterparties as defined by the FCA and also to persons of a kind to whom the Fund may lawfully be promoted by an authorised person by virtue of Section 238(5) of the Financial Services and Markets Act 2000 and COBS 4.12.4R. Any decision by an investor to buy shares in a fund must be made solely on the basis of the information and terms contained within the Fund’s offering memorandum. Investment in the Fund is made entirely at the investor’s own risk and professional advice should be sought in case of doubt. The SFC Angel Fund is an SEIS/EIS fund which raises money for early-stage businesses by investing in SEIS and EIS eligible ventures with the aim of returning a profit for investors in the fund. Investment in early-stage companies involves risks such as illiquidity, lack of dividends, loss of investment and dilution. Investment in SEIS/EIS funds should be considered as part of a diversified portfolio. The availability of tax relief depends on individual circumstances and may change in the future. The availability of tax relief depends on the company invested in maintaining its SEIS/EIS qualifying status. There is no assurance that the investment objectives of any investment product will be achieved or that the strategies and methods described herein will be successful. Past performance is not necessarily a guide to future performance and the value of an investment may go down as well as up. Investors may not get back the full amount invested. No warranties or representations of any kind are expressed or implied on this website. I Accept The Terms ## FCA Mandatory Risk Warning & Risk Summary > ## Risk Warning > > **Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment, and you are unlikely to be protected if something goes wrong.** ## Risk Summary **Estimated reading time: 2 min** Due to the potential for losses, the Financial Conduct Authority (“FCA”) considers this investment to be high risk.   What are the key risks? 1\. You could lose all the money you invest. Investments made by the SFC Angel Fund SEIS (the “Fund”) will be in shares in early-stage businesses. Investors in these shares often lose 100% of the money they invested, as many early-stage businesses fail. 2\. You are unlikely to be protected if something goes wrong Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance. Try the FSCS investment protection checker here: [https://www.fscs.org.uk/check/investment-protection-checker/](https://sfccapital.com/fca-mandatory-risk-warning-and-risk-summary/%20https://www.fscs.org.uk/check/investment-protection-checker/)    Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA-regulated firm, FOS may be able to consider it. Learn more about FOS protection here: [https://www.financial-ombudsman.org.uk/consumers](https://www.financial-ombudsman.org.uk/consumers) 3\. You won’t get your money back quickly Even if the businesses the Fund invests your money in are successful, it may take several years to get your money back. The most likely way to get your money back is if the businesses invested in by the Fund are bought by another business or list their shares on an exchange such as the London Stock Exchange. These events are not common. 4\. Don’t put all your eggs in one basket Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well.  A good rule of thumb is not to invest more than 10% of your money in high-risk investments.  [https://www.fca.org.uk/investsmart/5-questions-ask-you-invest](https://www.fca.org.uk/investsmart/5-questions-ask-you-invest) 5\. The value of your investment can be reduced The percentage of each investee company that the Fund owns will decrease if the business issues more shares. This could mean that the value of your investment in each investee company reduces, depending on how much the business grows. Most start-up businesses issue multiple rounds of shares.  These new shares could have additional rights that your shares don’t have, such as the right to receive a fixed dividend, which could further reduce your chances of getting a return on your investment. 6\. S/EIS tax reliefs are not guaranteed Whilst it is the Fund's intention to invest mostly in companies qualifying under SEIS legislation, SFC cannot guarantee that all investments will qualify for S/EIS relief (or IHT relief) or, indeed, if they do initially, that they will continue to do so throughout the life of the investment. The tax advantages of investing through the Fund are therefore not guaranteed.  If you are interested in learning more about how to protect yourself, visit the FCA’s website here: [https://www.fca.org.uk/investsmart](https://www.fca.org.uk/investsmart)  Close Don’t invest unless you’re prepared to lose all the money you invest. This is a high risk investment and you are unlikely to be protected if something goes wrong. Take 2 minutes to learn more. [![SFC Logo + Title x web](https://sfccapital.com/hs-fs/hubfs/SFC%20Logo%20+%20Title%20x%20web.png?width=2000&name=SFC%20Logo%20+%20Title%20x%20web.png)](https://sfccapital.com) - [Startups](https://sfccapital.com/raise) - Investors - [SEIS Fund](https://sfccapital.com/seis-funds) - [EIS Fund](https://sfccapital.com/eis-funds) - [SEIS Explained](https://sfccapital.com/seis-explained) - [EIS Explained](https://sfccapital.com/eis-explained) - [Angel House](https://sfccapital.com/angel-house) - [Advisors](https://sfccapital.com/advisors) - [Portfolio](https://portal.sfccapital.com/portfolio) - [About Us](https://sfccapital.com/about-us) - [Blog](https://sfccapital.com/blog) - [Login](https://portal.sfccapital.com/login) # Introducing The Beauty Accelerator™ [SFC Team](https://sfccapital.com/blog/author/sfc) 17 Aug 2020 [Startups](https://sfccapital.com/blog/tag/startups) ##### Share on - - - #### SFC Capital partners up with The Red Tree to find and support emerging beauty entrepreneurs [The Beauty Accelerator™](https://theredtree.co.uk/the-beauty-accelerator/) is the UK’s first beauty sector specific accelerator programme and a joint initiative between [The Red Tree](https://theredtree.co.uk/), the UK’s leading international beauty brand consultancy, and SFC Capital, the UK’s most active seed-stage investor. Emerging independent beauty brands based in the UK are invited to apply for the chance to receive a £150,000 [SEIS](https://sfccapital.com/seis-explained) investment plus a year long collaborative partnership with The Red Tree to dramatically accelerate their growth and help build the brand to its next stage and beyond. Beauty industry mergers and acquisition activity has hit record levels in recent years, with beauty brands viewed by private equity as an attractive and rewarding investment opportunity. This remains the case, despite the ongoing ramifications of Covid-19 across all sectors of beauty, with beauty’s traditional resilience in the face of economic uncertainty and its highly innovative and dynamic culture likely to lead the industry back to growth. The UK independent beauty scene is particularly vibrant and [The Beauty Accelerator™](https://theredtree.co.uk/the-beauty-accelerator/) aims to identify dynamic entrepreneurs who are driving game changing innovation, creating disruptive brands and building impressive companies that will become world-leaders in their field. Beauty brands across all categories – from colour cosmetics, skincare, fragrance, haircare, male grooming, supplements and all the way through to beauty tech and gadgets – can enter [The Beauty Accelerator™](https://theredtree.co.uk/the-beauty-accelerator/). The business must be based in the UK and registered for the Seed Enterprise Investment Scheme (SEIS), a highly attractive funding scheme that offers start-ups and entrepreneurs a route to early stage investment. Businesses that are established in the UK, fully independent, under 2 years old, not listed on any major stock exchange and employ less than 25 people are eligible for SEIS. It is extremely easy to apply and further information, as well as full details of how to register for SEIS, can be found here [www.seis.co.uk](http://www.seis.co.uk) Brands that apply for [The Beauty Accelerator™](https://theredtree.co.uk/the-beauty-accelerator/) must be able to demonstrate proof of concept, with at least one product currently retailing on the market and a website in operation. Brands at concept stage will be considered if a game-changing product concept and/or technological innovation can be supported by compelling visuals with a proven Founder and/or team in place - although all research and development should be completed as the investment will only be used for marketing and commercial activity.  Applications to enter [The Beauty Accelerator™](https://theredtree.co.uk/the-beauty-accelerator/) open on Monday 24th August. The application form should take no more than 20/25 minutes to complete and is a series of questions that allow applicants to share their brand’s history, unique selling points and achievements to date. All applicants must submit a business plan, with particular focus on the financial model that demonstrates how revenue can be delivered. There is a “save and return later” function on the application form so applicants can take their time to edit and perfect their form before making the final submission. There is no need to send samples during with the application form but samples may be requested later as part of the review and selection process. The closing date for applications is Friday 25th September. The Red Tree and SFC Capital will then short list outstanding applicants and invite the successful brands to attend a virtual interview during the week commencing Monday 28th September. The virtual interview is expected to last for 30 minutes and will give brands the chance to bring to life some of the details included in their application form. Following the conclusion of the virtual interviews with the short listed brands, The Red Tree and SFC Capital will select five Finalist brands to appear in [The Beauty Accelerator™](https://theredtree.co.uk/the-beauty-accelerator/) Final, which given current circumstances, is extremely likely to be a virtual event. Three of the Finalists will pitch their brands to The Red Tree and SFC Capital on Wednesday 21st October and two Finalists will pitch on Thursday 22nd October. The total presentation should take no longer than 45 minutes, with 30 minutes to pitch and 15 minutes for questions. The Red Tree and SFC Capital will announce one Finalist the 2020 Winner of [The Beauty Accelerator™](https://theredtree.co.uk/the-beauty-accelerator/). The winning brand will gain significant investment from SFC Capital as well as a wealth of commercial beauty experience, strategic insights and access to a wide network of beauty industry contacts through The Red Tree.  [The Beauty Accelerator™](https://theredtree.co.uk/the-beauty-accelerator/) will discover the next big thing in British beauty. If this could be your brand, learn more and apply by visiting [https://theredtree.co.uk/the-beauty-accelerator/](https://theredtree.co.uk/the-beauty-accelerator/) ## Related Articles 2 Aug 2021 [Startups](https://sfccapital.com/blog/tag/startups) ##### [The Beauty Accelerator™ 2021](https://sfccapital.com/blog/the-beauty-accelerator-2021) The Red Tree and SFC Capital are launching the 2nd edition of The Beauty Accelerator to invest £150k... [Read More](https://sfccapital.com/blog/the-beauty-accelerator-2021) 18 Jul 2022 [Startups](https://sfccapital.com/blog/tag/startups) ##### [The Beauty Accelerator™ 2022](https://sfccapital.com/blog/the-beauty-accelerator-2022) The Red Tree and SFC Capital are launching the 3rd edition of The Beauty Accelerator to invest £150k... [Read More](https://sfccapital.com/blog/the-beauty-accelerator-2022) 28 Nov 2023 [News](https://sfccapital.com/blog/tag/news) ##### [The Beauty Accelerator 2024](https://sfccapital.com/blog/the-beauty-accelerator-2024) The Beauty Accelerator 2024: Investing up to £250,000 in emerging beauty brands. Facilitating Fundra... [Read More](https://sfccapital.com/blog/the-beauty-accelerator-2024) [![SFC Logo + Title x web (white)](https://sfccapital.com/hs-fs/hubfs/SFC%20Logo%20+%20Title%20x%20web%20(white).png?width=2000&height=318&name=SFC%20Logo%20+%20Title%20x%20web%20(white).png)](https://sfccapital.com) - [Startups](https://sfccapital.com/raise) - [About Us](https://sfccapital.com/about-us) - [Blog](https://sfccapital.com/blog) - [Terms of Use](https://sfccapital.com/terms) - [Press](https://sfccapital.com/press) - [EIS Fund](https://sfccapital.com/eis-funds) - [SEIS Fund](https://sfccapital.com/seis-funds) - [SEIS Explained](https://sfccapital.com/seis-explained) - [EIS Explained](https://sfccapital.com/eis-explained) - [Advisors](https://sfccapital.com/advisors) - [Anti-Slavery Policy](https://sfccapital.com/anti-slavery-policy-statement) - [Privacy Policy](https://sfccapital.com/privacy) - [ESG Statement](https://sfccapital.com/esg-statement) - [Complaints Policy](https://sfccapital.com/complaints-procedure) - [FAQ's](https://sfccapital.com/faq) - - - [Login](https://portal.sfccapital.com/login) #### Partners: [![mayor of london logo](https://sfccapital.com/hs-fs/hubfs/mayor%20of%20london.png?width=564&height=247&name=mayor%20of%20london.png)](https://www.london.gov.uk/programmes-strategies/shaping-local-places/funding-opportunities/london-co-investment-fund-lcif) [![london coinvestment fund logo](https://sfccapital.com/hs-fs/hubfs/SFC_Capital_Theme/Image/london%20coinvestment%20fund.png?width=564&height=247&name=london%20coinvestment%20fund.png)](https://www.london.gov.uk/programmes-strategies/shaping-local-places/funding-opportunities/london-co-investment-fund-lcif) [![smb logo](https://sfccapital.com/hs-fs/hubfs/SFC_Capital_Theme/Image/smb.png?width=564&height=247&name=smb.png)](https://www.smb.london/) [![Young talent logo](https://sfccapital.com/hs-fs/hubfs/SFC_Capital_Theme/Image/Young%20talent%20(1).png?width=600&height=296&name=Young%20talent%20(1).png)](https://yourtalentsolutions.co.uk/) [![eisa logo](https://sfccapital.com/hs-fs/hubfs/eisa.png?width=564&height=247&name=eisa.png)](https://www.eisa.org.uk/) [![Bennet brooks logo](https://sfccapital.com/hs-fs/hubfs/SFC_Capital_Theme/Image/Bennet%20brooks.png?width=564&height=272&name=Bennet%20brooks.png)](http://www.bennettbrooks.co.uk/) [![SFC Web - HP - Partner Logos - British Business Bank (BBB BBI) (white; 104 x 50px)](https://sfccapital.com/hs-fs/hubfs/SFC%20Web%20-%20HP%20-%20Partner%20Logos%20-%20British%20Business%20Bank%20(BBB%20BBI)%20(white%3B%20104%20x%2050px).webp?width=520&height=250&name=SFC%20Web%20-%20HP%20-%20Partner%20Logos%20-%20British%20Business%20Bank%20(BBB%20BBI)%20(white%3B%20104%20x%2050px).webp)](https://www.bbinv.co.uk/) [![ukri - innovate uk logo](https://sfccapital.com/hs-fs/hubfs/SFC_Capital_Theme/Image/ukri%20-%20innovate%20uk.png?width=564&height=248&name=ukri%20-%20innovate%20uk.png)](https://www.ukri.org/councils/innovate-uk/) [![investing in women code logo](https://sfccapital.com/hs-fs/hubfs/SFC_Capital_Theme/Image/investing%20in%20women%20code.png?width=564&height=248&name=investing%20in%20women%20code.png)](https://www.gov.uk/government/publications/investing-in-women-code) [![uk business angels logo](https://sfccapital.com/hs-fs/hubfs/SFC_Capital_Theme/Image/uk%20business%20angels.png?width=564&height=247&name=uk%20business%20angels.png)](https://www.ukbaa.org.uk/) [![SFC Web - HP - Partner Logo (white; 104 x 50px) - Home Grown](https://sfccapital.com/hs-fs/hubfs/SFC%20Web%20-%20HP%20-%20Partner%20Logo%20(white%3B%20104%20x%2050px)%20-%20Home%20Grown.webp?width=520&height=250&name=SFC%20Web%20-%20HP%20-%20Partner%20Logo%20(white%3B%20104%20x%2050px)%20-%20Home%20Grown.webp)](https://homegrownclub.co.uk/) [![SFC Web - HP - Partner Logo (white; 104 x 50px) - Markel](https://sfccapital.com/hs-fs/hubfs/SFC%20Web%20-%20HP%20-%20Partner%20Logo%20(white%3B%20104%20x%2050px)%20-%20Markel.webp?width=520&height=250&name=SFC%20Web%20-%20HP%20-%20Partner%20Logo%20(white%3B%20104%20x%2050px)%20-%20Markel.webp)](http://www.markelinternational.com/) DISCLAIMER: SFC Capital Ltd (SFC) is an appointed representative of SFC Capital Partners Ltd which is authorised and regulated by the Financial Conduct Authority (‘FCA’) in the United Kingdom (FRN 736284). This website is intended for  professional investors, high net worth investor or certified sophisticated investors only for the purposes of the FCA's Conduct of Business Sourcebook.; any reproduction of this information, in whole, or part, is prohibited. The content is for information purposes only and should not be used or considered as an offer or solicitation to purchase or sell any securities. Investment in early-stage companies involves risks such as illiquidity, lack of dividends, loss of investment and dilution. Investment in SEIS/EIS eligible companies should be considered as part of a diversified portfolio. The availability of tax relief depends on individual circumstances and may change in the future. The availability of tax relief depends on the company invested in maintaining its SEIS/EIS qualifying status. There is no assurance that the investment objectives of any investment opportunity will be achieved or that the strategies and methods described herein will be successful. The investment products cited herein may place capital at risk and therefore investors may not get back the full amount invested. Past performance is not necessarily a guide to future performance and the value of an investment may go down as well as up. Investors may not get back the full amount invested. Companies’ pitches for investment are not offers to the public and investments can only be made by members of SFC Capital. SFC Capital takes no responsibility for this information or for any recommendations or opinions made by the companies. Neither SFC Capital nor any of its employees provide any financial or tax advice in relation to the investments and investors are recommended to seek independent financial and tax advice before committing. This website is not directed at or intended for publication or distribution to any person (natural or legal) in any jurisdiction where doing so would result in contravention of any applicable laws or regulations. No warranties or representations of any kind are expressed or implied herein. 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