--- title: Meet the winners of The Beauty Accelerator™ | SFC Capital description: The Red Tree and SFC Capital are delighted to announce that Faace and Fussy are both Winners of The Beauty Accelerator™ 2020. Both brands will now go on to image: https://sfccapital.com/hubfs/Imported_Blog_Media/banner_1603928317.webp --- Disclaimer Please note, company introductions through SFC Capital Ltd ('SFC') are only suitable for ‘High Net Worth Individuals’, or ‘Sophisticated Investors’ as defined by the Financial Services & Markets Act 2000 (FSMA) who are familiar with and willing to accept the high risk associated with private investments. Any investor requesting to contact a company through SFC Capital does so at his/her own risk and is solely responsible for conducting any legal, accounting or due diligence review. There has been no investigation to the accuracy of any information or terms contained herein and we strongly suggest that you seek advice from a person authorised under the FSMA who specialises in advising on investments of this kind prior to commencement of any potential transaction. All content provided by SFC Capital is strictly for informational purpose only and does not constitute business, financial, investment, hedging, trading, legal, regulatory, tax or accounting advice or services. SFC Capital is an appointed representative of SFC Capital Partners Ltd which is authorised and regulated by the Financial Conduct Authority (‘FCA’) in the United Kingdom (FRN 736284). This website is intended for professional investors only; any reproduction of this information, in whole, or part, is prohibited. SFC Capital does not sell or offer to sell any securities and no information provided by SFC Capital is intended to constitute or to be interpreted as any such offer. SFC Capital simply provides an introductory service where potential partners of all sorts can meet. The SFC Angel Fund is managed by SFC Capital Partners Ltd (‘SFCCP’) which is authorised and regulated by the Financial Conduct Authority in the United Kingdom, firm reference number 736284. Information on the Fund is intended for professional investors only; any reproduction of this information, in whole, or part, is prohibited. The content is for information purposes only and should not be used or considered as an offer or solicitation to purchase or sell the securities mentioned herein. The SFC Angel Fund (the ‘SFC Fund’ or the ‘Fund’) is defined as an ‘unregulated collective investment scheme’ (‘UCIS’) and the promotion of a UCIS either within the UK or from the UK is severely restricted by statute. Consequently, this document is only directed at professional clients and eligible counterparties as defined by the FCA and also to persons of a kind to whom the Fund may lawfully be promoted by an authorised person by virtue of Section 238(5) of the Financial Services and Markets Act 2000 and COBS 4.12.4R. Any decision by an investor to buy shares in a fund must be made solely on the basis of the information and terms contained within the Fund’s offering memorandum. Investment in the Fund is made entirely at the investor’s own risk and professional advice should be sought in case of doubt. SFC Capital Partners Ltd (‘SFC’) is authorised and regulated by the Financial Conduct Authority (‘FCA’) in the United Kingdom, firm reference number 736284. This document is intended for professional investors only; any reproduction of this information, in whole, or part, is prohibited. The content is for information purposes only and should not be used or considered as an offer or solicitation to purchase or sell the securities mentioned herein. The SFC Angel Fund (the ‘SFC Fund’ or the ‘Fund’) is defined as an ‘unregulated collective investment scheme’ (‘UCIS’) and the promotion of a UCIS either within the UK or from the UK is severely restricted by statute. Consequently, this document is only directed at professional clients and eligible counterparties as defined by the FCA and also to persons of a kind to whom the Fund may lawfully be promoted by an authorised person by virtue of Section 238(5) of the Financial Services and Markets Act 2000 and COBS 4.12.4R. The SFC Angel Fund is managed by SFC Capital Partners Ltd (‘SFCCP’) which is authorised and regulated by the Financial Conduct Authority in the United Kingdom, firm reference number 736284. Information on the Fund is intended for professional investors only; any reproduction of this information, in whole, or part, is prohibited. The content is for information purposes only and should not be used or considered as an offer or solicitation to purchase or sell the securities mentioned herein. The SFC Angel Fund (the ‘SFC Fund’ or the ‘Fund’) is defined as an ‘unregulated collective investment scheme’ (‘UCIS’) and the promotion of a UCIS either within the UK or from the UK is severely restricted by statute. Consequently, this document is only directed at professional clients and eligible counterparties as defined by the FCA and also to persons of a kind to whom the Fund may lawfully be promoted by an authorised person by virtue of Section 238(5) of the Financial Services and Markets Act 2000 and COBS 4.12.4R. Any decision by an investor to buy shares in a fund must be made solely on the basis of the information and terms contained within the Fund’s offering memorandum. Investment in the Fund is made entirely at the investor’s own risk and professional advice should be sought in case of doubt. The SFC Angel Fund is an SEIS/EIS fund which raises money for early-stage businesses by investing in SEIS and EIS eligible ventures with the aim of returning a profit for investors in the fund. Investment in early-stage companies involves risks such as illiquidity, lack of dividends, loss of investment and dilution. Investment in SEIS/EIS funds should be considered as part of a diversified portfolio. The availability of tax relief depends on individual circumstances and may change in the future. The availability of tax relief depends on the company invested in maintaining its SEIS/EIS qualifying status. There is no assurance that the investment objectives of any investment product will be achieved or that the strategies and methods described herein will be successful. Past performance is not necessarily a guide to future performance and the value of an investment may go down as well as up. Investors may not get back the full amount invested. No warranties or representations of any kind are expressed or implied on this website. I Accept The Terms ## FCA Mandatory Risk Warning & Risk Summary > ## Risk Warning > > **Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment, and you are unlikely to be protected if something goes wrong.** ## Risk Summary **Estimated reading time: 2 min** Due to the potential for losses, the Financial Conduct Authority (“FCA”) considers this investment to be high risk.   What are the key risks? 1\. You could lose all the money you invest. Investments made by the SFC Angel Fund SEIS (the “Fund”) will be in shares in early-stage businesses. Investors in these shares often lose 100% of the money they invested, as many early-stage businesses fail. 2\. You are unlikely to be protected if something goes wrong Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance. Try the FSCS investment protection checker here: [https://www.fscs.org.uk/check/investment-protection-checker/](https://sfccapital.com/fca-mandatory-risk-warning-and-risk-summary/%20https://www.fscs.org.uk/check/investment-protection-checker/)    Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA-regulated firm, FOS may be able to consider it. Learn more about FOS protection here: [https://www.financial-ombudsman.org.uk/consumers](https://www.financial-ombudsman.org.uk/consumers) 3\. You won’t get your money back quickly Even if the businesses the Fund invests your money in are successful, it may take several years to get your money back. The most likely way to get your money back is if the businesses invested in by the Fund are bought by another business or list their shares on an exchange such as the London Stock Exchange. These events are not common. 4\. Don’t put all your eggs in one basket Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well.  A good rule of thumb is not to invest more than 10% of your money in high-risk investments.  [https://www.fca.org.uk/investsmart/5-questions-ask-you-invest](https://www.fca.org.uk/investsmart/5-questions-ask-you-invest) 5\. The value of your investment can be reduced The percentage of each investee company that the Fund owns will decrease if the business issues more shares. This could mean that the value of your investment in each investee company reduces, depending on how much the business grows. Most start-up businesses issue multiple rounds of shares.  These new shares could have additional rights that your shares don’t have, such as the right to receive a fixed dividend, which could further reduce your chances of getting a return on your investment. 6\. S/EIS tax reliefs are not guaranteed Whilst it is the Fund's intention to invest mostly in companies qualifying under SEIS legislation, SFC cannot guarantee that all investments will qualify for S/EIS relief (or IHT relief) or, indeed, if they do initially, that they will continue to do so throughout the life of the investment. The tax advantages of investing through the Fund are therefore not guaranteed.  If you are interested in learning more about how to protect yourself, visit the FCA’s website here: [https://www.fca.org.uk/investsmart](https://www.fca.org.uk/investsmart)  Close Don’t invest unless you’re prepared to lose all the money you invest. This is a high risk investment and you are unlikely to be protected if something goes wrong. Take 2 minutes to learn more. [![SFC Logo + Title x web](https://sfccapital.com/hs-fs/hubfs/SFC%20Logo%20+%20Title%20x%20web.png?width=2000&name=SFC%20Logo%20+%20Title%20x%20web.png)](https://sfccapital.com) - [Startups](https://sfccapital.com/raise) - Investors - [SEIS Fund](https://sfccapital.com/seis-funds) - [EIS Fund](https://sfccapital.com/eis-funds) - [SEIS Explained](https://sfccapital.com/seis-explained) - [EIS Explained](https://sfccapital.com/eis-explained) - [Angel House](https://sfccapital.com/angel-house) - [Advisors](https://sfccapital.com/advisors) - [Portfolio](https://portal.sfccapital.com/portfolio) - [About Us](https://sfccapital.com/about-us) - [Blog](https://sfccapital.com/blog) - [Login](https://portal.sfccapital.com/login) # Meet the winners of The Beauty Accelerator™ [SFC Team](https://sfccapital.com/blog/author/sfc) 28 Oct 2020 [News](https://sfccapital.com/blog/tag/news) ##### Share on - - - #### Faace and Fussy, winners of The Beauty Accelerator™ 2020 The Red Tree and SFC Capital are delighted to announce that Faace and Fussy are both Winners of The Beauty Accelerator™ 2020. Both brands will now go on to receive £150,000 equity investment subject to financial evaluation and commercial due diligence, plus the knowledge and expertise of The Red Tree applied over 12 months to take each brand to its next stage and beyond. The Beauty Accelerator™ 2020 welcomed applications from UK registered new and emerging independent brands across all categories of beauty. Having received an overwhelming number of high quality applicants and conducting interviews with an extended short-list of candidates, 6 brands were selected to appear in The Beauty Accelerator™ Final, a two day event where each Finalist pitched to The Red Tree and SFC Capital.  Reflecting on The Beauty Accelerator™ Final, Stirling Murray, Managing Director of The Red Tree said: “The 6 Finalist brands were of an extremely high calibre and we congratulate and highly commend the runners up – Centred, Cutbox, Glaize and On Beaute – each of whom are strong brands with exciting futures. In a very competitive field, both Faace and Fussy were outstanding and could not be separated across our scoring categories. The founder of Faace, Jasmine Wicks-Stephens, has achieved so much in such little time, growing Faace to an impressive level, securing prestigious retail listings both in the UK and internationally, all the while juggling running a PR agency and being a mum to a toddler. We are looking forward to working with Jasmine to accelerate both her D2C and retail sales as well as supporting her on operational processes. Fussy taps into an accelerating trend of refillable beauty products that reduce single use plastic consumption. We have seen similar brands succeed internationally and Fussy is carving its own way on this path. We are excited to be able to work with Matt Kennedy and Eddie Fisher to fine tune Fussy’s launch and its retail expansion strategy”. Stephen Page, CEO and Founder of SFC Capital said: “All of the finalists deserve recognition for making it this far in the process, it was an incredibly talented field, and it was very hard to separate them. This is shown by the fact we had to choose both Faace and Fussy as winners as they matched each other across the categories we appraised the companies on. We must remember the disproportionate effect the pandemic has had on the beauty sector and that we must look to support this highly dynamic and innovative industry. At SFC we are always on the lookout for impressive companies and we look forward to working with The Red Tree to support our winners over the next 12 months to help them on their next stage of growth.” Commenting on the win, Jasmine Wicks-Stephens, Founder of Faace, said: “It means so much to win The Beauty Accelerator™, it’s a dream come true. We applied, never thinking we would ACTUALLY win, and are beyond elated to get not only the investment, but the ongoing support we need to accelerate what we’ve started with Faace. We are just so excited to see what happens next”. Reacting to the news, Matt Kennedy and Eddie Fisher, Co-Founders of Fussy, stated: "It quite literally means the world to us. With the support of The Red Tree and SFC Capital we look forward to not only saving the planet...but smelling amazing whilst doing it. Power to your pits!” Discussing the impact of The Beauty Accelerator™, Stirling Murray concluded that: ”The strength of the Finalists, and the high calibre of the Winners, is testimony to the world class creativity, expertise and entrepreneurship in the British beauty industry. The intention of The Beauty Accelerator™ was to discover the next big thing in British beauty and with Faace and Fussy, we are confident that we have done so. We are delighted and excited to partner with them both on the next stage of their growth”. **The Beauty Accelerator™ will return in 2021 and brands that are interested in applying are advised to sign up to The Red Tree newsletter and follow The Red Tree and SFC Capital on social media to receive updates.** ## Related Articles 6 Sep 2023 [Investors](https://sfccapital.com/blog/tag/investors) ##### [The Rise of SEIS Funds for Investors](https://sfccapital.com/blog/the-rise-of-seis-funds-for-investors) SEIS funds and their generous tax benefits are about to become an even more attractive option for in... [Read More](https://sfccapital.com/blog/the-rise-of-seis-funds-for-investors) 14 Sep 2023 [Startup Stories](https://sfccapital.com/blog/tag/startup-stories) ##### [Startup Stories: Halocycle](https://sfccapital.com/blog/startup-stories-halocycle) Recycling the unrecyclable: Halocycle vs. the plastic waste problem Halocycle is leading the charge ... 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This website is intended for  professional investors, high net worth investor or certified sophisticated investors only for the purposes of the FCA's Conduct of Business Sourcebook.; any reproduction of this information, in whole, or part, is prohibited. The content is for information purposes only and should not be used or considered as an offer or solicitation to purchase or sell any securities. Investment in early-stage companies involves risks such as illiquidity, lack of dividends, loss of investment and dilution. Investment in SEIS/EIS eligible companies should be considered as part of a diversified portfolio. The availability of tax relief depends on individual circumstances and may change in the future. The availability of tax relief depends on the company invested in maintaining its SEIS/EIS qualifying status. There is no assurance that the investment objectives of any investment opportunity will be achieved or that the strategies and methods described herein will be successful. The investment products cited herein may place capital at risk and therefore investors may not get back the full amount invested. Past performance is not necessarily a guide to future performance and the value of an investment may go down as well as up. Investors may not get back the full amount invested. Companies’ pitches for investment are not offers to the public and investments can only be made by members of SFC Capital. SFC Capital takes no responsibility for this information or for any recommendations or opinions made by the companies. Neither SFC Capital nor any of its employees provide any financial or tax advice in relation to the investments and investors are recommended to seek independent financial and tax advice before committing. This website is not directed at or intended for publication or distribution to any person (natural or legal) in any jurisdiction where doing so would result in contravention of any applicable laws or regulations. No warranties or representations of any kind are expressed or implied herein. 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