---
title: How to secure investment in a month |  SFC Capital
description: Hints, tips and tricks for how to secure investment in as little as 4 weeks
image: https://sfccapital.com/hubfs/Imported_Blog_Media/banner_1675276333.webp
---

Disclaimer

Please note, company introductions through SFC Capital Ltd ('SFC') are only suitable for ‘High Net Worth Individuals’, or ‘Sophisticated Investors’ as defined by the Financial Services & Markets Act 2000 (FSMA) who are familiar with and willing to accept the high risk associated with private investments. Any investor requesting to contact a company through SFC Capital does so at his/her own risk and is solely responsible for conducting any legal, accounting or due diligence review. There has been no investigation to the accuracy of any information or terms contained herein and we strongly suggest that you seek advice from a person authorised under the FSMA who specialises in advising on investments of this kind prior to commencement of any potential transaction. All content provided by SFC Capital is strictly for informational purpose only and does not constitute business, financial, investment, hedging, trading, legal, regulatory, tax or accounting advice or services. SFC Capital is an appointed representative of SFC Capital Partners Ltd which is authorised and regulated by the Financial Conduct Authority (‘FCA’) in the United Kingdom (FRN 736284). This website is intended for professional investors only; any reproduction of this information, in whole, or part, is prohibited. SFC Capital does not sell or offer to sell any securities and no information provided by SFC Capital is intended to constitute or to be interpreted as any such offer. SFC Capital simply provides an introductory service where potential partners of all sorts can meet.

The SFC Angel Fund is managed by SFC Capital Partners Ltd (‘SFCCP’) which is authorised and regulated by the Financial Conduct Authority in the United Kingdom, firm reference number 736284. Information on the Fund is intended for professional investors only; any reproduction of this information, in whole, or part, is prohibited. The content is for information purposes only and should not be used or considered as an offer or solicitation to purchase or sell the securities mentioned herein. The SFC Angel Fund (the ‘SFC Fund’ or the ‘Fund’) is defined as an ‘unregulated collective investment scheme’ (‘UCIS’) and the promotion of a UCIS either within the UK or from the UK is severely restricted by statute. Consequently, this document is only directed at professional clients and eligible counterparties as defined by the FCA and also to persons of a kind to whom the Fund may lawfully be promoted by an authorised person by virtue of Section 238(5) of the Financial Services and Markets Act 2000 and COBS 4.12.4R. Any decision by an investor to buy shares in a fund must be made solely on the basis of the information and terms contained within the Fund’s offering memorandum. Investment in the Fund is made entirely at the investor’s own risk and professional advice should be sought in case of doubt.

SFC Capital Partners Ltd (‘SFC’) is authorised and regulated by the Financial Conduct Authority (‘FCA’) in the United Kingdom, firm reference number 736284. This document is intended for professional investors only; any reproduction of this information, in whole, or part, is prohibited. The content is for information purposes only and should not be used or considered as an offer or solicitation to purchase or sell the securities mentioned herein. The SFC Angel Fund (the ‘SFC Fund’ or the ‘Fund’) is defined as an ‘unregulated collective investment scheme’ (‘UCIS’) and the promotion of a UCIS either within the UK or from the UK is severely restricted by statute. Consequently, this document is only directed at professional clients and eligible counterparties as defined by the FCA and also to persons of a kind to whom the Fund may lawfully be promoted by an authorised person by virtue of Section 238(5) of the Financial Services and Markets Act 2000 and COBS 4.12.4R.

The SFC Angel Fund is managed by SFC Capital Partners Ltd (‘SFCCP’) which is authorised and regulated by the Financial Conduct Authority in the United Kingdom, firm reference number 736284. Information on the Fund is intended for professional investors only; any reproduction of this information, in whole, or part, is prohibited. The content is for information purposes only and should not be used or considered as an offer or solicitation to purchase or sell the securities mentioned herein. The SFC Angel Fund (the ‘SFC Fund’ or the ‘Fund’) is defined as an ‘unregulated collective investment scheme’ (‘UCIS’) and the promotion of a UCIS either within the UK or from the UK is severely restricted by statute. Consequently, this document is only directed at professional clients and eligible counterparties as defined by the FCA and also to persons of a kind to whom the Fund may lawfully be promoted by an authorised person by virtue of Section 238(5) of the Financial Services and Markets Act 2000 and COBS 4.12.4R. Any decision by an investor to buy shares in a fund must be made solely on the basis of the information and terms contained within the Fund’s offering memorandum. Investment in the Fund is made entirely at the investor’s own risk and professional advice should be sought in case of doubt.

The SFC Angel Fund is an SEIS/EIS fund which raises money for early-stage businesses by investing in SEIS and EIS eligible ventures with the aim of returning a profit for investors in the fund. Investment in early-stage companies involves risks such as illiquidity, lack of dividends, loss of investment and dilution. Investment in SEIS/EIS funds should be considered as part of a diversified portfolio. The availability of tax relief depends on individual circumstances and may change in the future. The availability of tax relief depends on the company invested in maintaining its SEIS/EIS qualifying status. There is no assurance that the investment objectives of any investment product will be achieved or that the strategies and methods described herein will be successful. Past performance is not necessarily a guide to future performance and the value of an investment may go down as well as up. Investors may not get back the full amount invested. No warranties or representations of any kind are expressed or implied on this website.

I Accept The Terms

## FCA Mandatory Risk Warning & Risk Summary

> ## Risk Warning
> 
> **Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment, and you are unlikely to be protected if something goes wrong.**

## Risk Summary

**Estimated reading time: 2 min**

Due to the potential for losses, the Financial Conduct Authority (“FCA”) considers this investment to be high risk.  

What are the key risks?

1\. You could lose all the money you invest.  
Investments made by the SFC Angel Fund SEIS (the “Fund”) will be in shares in early-stage businesses. Investors in these shares often lose 100% of the money they invested, as many early-stage businesses fail.

2\. You are unlikely to be protected if something goes wrong   
Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance. Try the FSCS investment protection checker here: [https://www.fscs.org.uk/check/investment-protection-checker/](https://sfccapital.com/fca-mandatory-risk-warning-and-risk-summary/%20https://www.fscs.org.uk/check/investment-protection-checker/)     
Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA-regulated firm, FOS may be able to consider it. Learn more about FOS protection here: [https://www.financial-ombudsman.org.uk/consumers](https://www.financial-ombudsman.org.uk/consumers)

3\. You won’t get your money back quickly  
Even if the businesses the Fund invests your money in are successful, it may take several years to get your money back.  
The most likely way to get your money back is if the businesses invested in by the Fund are bought by another business or list their shares on an exchange such as the London Stock Exchange. These events are not common.

4\. Don’t put all your eggs in one basket  
Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well.   
A good rule of thumb is not to invest more than 10% of your money in high-risk investments.   
[https://www.fca.org.uk/investsmart/5-questions-ask-you-invest](https://www.fca.org.uk/investsmart/5-questions-ask-you-invest)

5\. The value of your investment can be reduced  
The percentage of each investee company that the Fund owns will decrease if the business issues more shares. This could mean that the value of your investment in each investee company reduces, depending on how much the business grows. Most start-up businesses issue multiple rounds of shares.   
These new shares could have additional rights that your shares don’t have, such as the right to receive a fixed dividend, which could further reduce your chances of getting a return on your investment.

6\. S/EIS tax reliefs are not guaranteed  
Whilst it is the Fund's intention to invest mostly in companies qualifying under SEIS legislation, SFC cannot guarantee that all investments will qualify for S/EIS relief (or IHT relief) or, indeed, if they do initially, that they will continue to do so throughout the life of the investment. The tax advantages of investing through the Fund are therefore not guaranteed.   
If you are interested in learning more about how to protect yourself, visit the FCA’s website here: [https://www.fca.org.uk/investsmart](https://www.fca.org.uk/investsmart) 

Close

Don’t invest unless you’re prepared to lose all the money you invest. This is a high risk investment and you are unlikely to be protected if something goes wrong. Take 2 minutes to learn more.

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# How to secure investment in a month

<https://sfccapital.com/blog/author/jason-druker>

[Jason Druker, Chief Commercial Officer](https://sfccapital.com/blog/author/jason-druker) With a background in corporate law and M&A, Jason, joining in 2022, oversees sales strategy, marketing, investor relations, and portfolio management.

- <https://www.linkedin.com/in/jason-druker-vc/>

 2 Feb 2023

[Startups](https://sfccapital.com/blog/tag/startups)

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#### Hints, tips and tricks for how to secure investment in as little as 4 weeks

##### *Fundraising. “A necessary evil.” “The worst part of the job.” “An exercise in surviving rejections.”*

Almost all startup founders feel this way about fundraising. Admittedly, there are a few who enjoy the process, but they are very rare and often they are hiding in the fundraise activity to avoid the reality of the business.

Fundraising doesn’t have to be the bane of your life. No-one expects a founder to ‘love’ fundraising, but you don’t have to hate it either. With the right mindset, preparation and desire, your next fundraise can be more predictable, timely, and successful. 

Before we go through the three main phases of a fundraise and provide some tips, hints and tricks to help you, let’s establish a few key points that most venture participants would agree on:

- You, the entrepreneur, were born to change the world with your business and idea. Very few founders wake up in the morning and scream: “Hello, world! Today, I am going to fundraise!”. Starting, scaling, growing, and sustaining your business should be your North Star.
- But… your startup will need capital to grow, especially in the early stages (i.e., prior to Series A and/or securing dependable, recurring revenue and being sustainably cash flow positive), and that capital is almost always going to take the form of trading equity to investors in exchange for cash.
- Most founders will face the ‘chicken & egg’ dilemma at least once in the life of their business. This refers to the situation of needing to fundraise in order to achieve a business growth goal (often revenue), but needing to have already reached that milestone in order to fundraise. Or simply: “I can’t raise if I don’t have recurring revenues, but I can’t generate recurring revenues without a raise.”

Every business is a snowflake: totally unique and incomparable to any other business in so many ways. However, there are more comparisons than contrasts that one can take from ten years of investing in over 350 startups. Whilst this article is based on a ‘sample of one’ (and that one being SFC Capital’s team and portfolio), we think we have some experience worth sharing.

If you have made it this far, read on. The hints, tips and tricks for how to secure investment in as little as four weeks are coming up.

We have broken the investment process down into three distinct phases.

##### **Phase 1: Approaching investors**

During this phase, you will be delivering your investor/pitch deck to various investors: funds, angels, syndicates, and more. You might also be considering crowdfunding platforms, but as they usually require 30% or more of the capital to be pre-raised, we will ignore them in this article.

**TIP 1: Be selective**

Most (if not every) investor has some sort of specialism or preference. Some are sector-specific, others are life-cycle-stage specific. Some invest for tax benefits as well as financial upside. The point is this: be as picky as they are. Don’t take the ‘spray and pray’ approach of sending your deck out using a mail-merge to every fund and angel that ChatGPT can generate for you. Be selective and purposeful in who you send your deck to, and as much as possible tailor your covering email to their thesis. Not sure which investors to target? Look at your competitor and peer companies who have raised funds and see which investors participated (LinkedIn posts are great sources for this). If they invested in your sector previously, they will probably invest in it again.

**TIP 2: Use some tech on your deck**

When you send your deck as a PDF, you have no way of knowing/tracking if the recipient has opened the deck. Investors, especially funds, receive 1000s of emails and decks a year. Consider if you can/should share your deck via a docusend link (or similar) so that even if you don’t get a reply email, you can see who has accessed your deck and when, and reach out directly.

**TIP 3: Structure, structure, structure**

There’s a reason why most pitch decks follow the same structure: numerous studies have proven it works. Follow the market on this one. You will undoubtedly have more exciting ways to tell your story in the first pitch meeting/call, but when it comes to your deck, keep it simple, clear, and enable the reader to follow the logic because every slide is part of a familiar narrative. You will need 10-15 slides that clearly and concisely describe your business model, traction, team, market potential and execution plan.

**TIP 4: Show your achievements**

Even early-stage startups must show what they have managed to achieve before asking for money. Do not approach investors with just a concept. The least you can do is some practical market (customer) research that shows a real need for your solution, and that it is capable of commanding a price (i.e., it is monetisable). Remember the goal here is to prove you are an entrepreneur who can deliver.

##### **Phase 2: Meeting investors**

So, your deck has been catching fire – what next? Investors will want to meet you, and nowadays that first meeting is usually online. This meeting will help investors to get more information about your business and, most importantly, a better understanding of the people behind it. This is your time to really shine!

**TIP 1: Respond to questions**

Investors will be asking specific questions and they will expect precise responses. Talking too much and touching on numerous different points will make any investor’s job more difficult. A long meeting might be less productive than a short one. This meeting might be the investor’s first of the day, or it might be their tenth. Don’t use twenty words when five will do.

**TIP 2: Be likeable and professional.**

The impression that you make as a person is sometimes more important than your deck or business plan. Tech stacks and revenue models can be fixed. Attitudes and mindsets are much more permanent. How you come across is very important and investors want to work with people they trust. This is especially true when you are raising funds for the first time and the business is very early-stage. Investors in these businesses are, first and foremost, investors in people because, at this stage, there is often not much more in terms of tangible assets than you!

**TIP 3: Demonstrate your product.**

Whatever it is, make sure you can explain it in an easy and simple way. If you can demonstrate your product and how it works, that’s even better! Put yourself in the shoes of your investor: after the meeting, can they turn to their colleague or spouse and explain your business/product in one minute or less?

##### **Phase 3: Closing the deal**

By now, you have hooked a few big ‘fish’, right? Time to reel them in. There will be a few more meetings (usually online, but sometimes in-person) to carry out proper due diligence on you and the business. The investor will be looking at the risks, opportunities, and potential of the business. 

Depending on the circumstances, the investor might offer an amount of money in exchange for a percentage stake in the equity of the business, or they might negotiate or accept the offer you made to them previously. Sometimes, a Term Sheet is involved (a topic for another blog post).

**TIP 1: Be responsive**

Due diligence will be an exercise for you to provide a lot of different information and documentation. Delaying this, or not responding to questions clearly and completely will delay the fund raise. Try to see this as a chance to carry out a ‘spring clean’ on your business: it might be gruelling at the time, but by the end you will have a tip-top operation – and, hopefully, a healthy bank balance!). Keep track of all the questions and your answers, as these can also form the basis of an ‘Investor Handbook’ (another topic for another day).

**TIP 2: Walk a mile in the investor’s shoes** 

Investors may propose some terms that initially might not sound great. For example, they might want to be appointed as directors, have a say on your salary or expect you to keep a minimum bank balance. These are precautions to make sure your business doesn’t go off the rails. The investor will almost certainly have a smaller stake in the company than you, so they will be looking out for the best interests of the business. Also, bear in mind that early-stage investing is very risky, and investors expect to be reasonably rewarded for taking the risk.

**TIP 3: Avoid valuation consternation**

Negotiating with various investors at the same time to reach the highest possible valuation – or passing on a deal in the hope of achieving a better valuation in the future – is not the best strategy. This doesn’t mean that you should accept any valuation or that you cannot negotiate, however valuation shouldn’t be a deal breaker. Proper investors will propose a valuation that is fair and represents the value, risks and potential of the business. They also want you to be motivated, so it is not in their interest to undermine you. Remember, it is better to own 20% of a business valued at £100m (£20m), than to be clinging on to 50% of a business valued at £15m (£7.5m).

##### **In closing**

Four weeks is a long time in business. In May 1995, the first prototype of JavaScript was implemented by Brendan Eich in only ten days. Liverpool striker Luis Suarez scored ten premier league goals in a month. When the world’s largest office building, The Pentagon, was approved on a Thursday, Brehon Somervell had the plans completed by the following Monday morning.

You do not need to be Eich, Suarez or Somervell to successfully fundraise in a short period of time. Just follow the above steps and tips and that ‘necessary evil’ will be swiftly and successfully delivered and in your rear-view mirror – until the next fundraise round!

#### Looking to raise money for your startup?

[Apply For Funding](https://sfccapital.com/register/startup)

## Related Articles

<https://sfccapital.com/blog/seis-risk-profile>

 11 Feb 2026

[Investors](https://sfccapital.com/blog/tag/investors)

##### [The SEIS Risk Profile: Ten Years of Improvement](https://sfccapital.com/blog/seis-risk-profile)

 When the Seed Enterprise Investment Scheme (SEIS) was introduced over a decade ago, investors viewed...

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<https://sfccapital.com/blog/startup-stories-halocycle>

 14 Sep 2023

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##### [Startup Stories: Halocycle](https://sfccapital.com/blog/startup-stories-halocycle)

 Recycling the unrecyclable: Halocycle vs. the plastic waste problem Halocycle is leading the charge ...

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<https://sfccapital.com/blog/becoming-an-angel>

 12 Jan 2023

[Investors](https://sfccapital.com/blog/tag/investors)

##### [Becoming an Angel](https://sfccapital.com/blog/becoming-an-angel)

 How to build your Angel Investment portfolio and where to start. Please note: Capital at risk. For p...

[Read More](https://sfccapital.com/blog/becoming-an-angel)

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DISCLAIMER:

SFC Capital Ltd (SFC) is an appointed representative of SFC Capital Partners Ltd which is authorised and regulated by the Financial Conduct Authority (‘FCA’) in the United Kingdom (FRN 736284). This website is intended for  professional investors, high net worth investor or certified sophisticated investors only for the purposes of the FCA's Conduct of Business Sourcebook.; any reproduction of this information, in whole, or part, is prohibited. The content is for information purposes only and should not be used or considered as an offer or solicitation to purchase or sell any securities.

Investment in early-stage companies involves risks such as illiquidity, lack of dividends, loss of investment and dilution. Investment in SEIS/EIS eligible companies should be considered as part of a diversified portfolio. The availability of tax relief depends on individual circumstances and may change in the future. The availability of tax relief depends on the company invested in maintaining its SEIS/EIS qualifying status. There is no assurance that the investment objectives of any investment opportunity will be achieved or that the strategies and methods described herein will be successful. The investment products cited herein may place capital at risk and therefore investors may not get back the full amount invested. Past performance is not necessarily a guide to future performance and the value of an investment may go down as well as up. Investors may not get back the full amount invested. Companies’ pitches for investment are not offers to the public and investments can only be made by members of SFC Capital. SFC Capital takes no responsibility for this information or for any recommendations or opinions made by the companies. Neither SFC Capital nor any of its employees provide any financial or tax advice in relation to the investments and investors are recommended to seek independent financial and tax advice before committing. This website is not directed at or intended for publication or distribution to any person (natural or legal) in any jurisdiction where doing so would result in contravention of any applicable laws or regulations. No warranties or representations of any kind are expressed or implied herein. This material is confidential and is the property of SFC Capital.

© SFC Capital - 2026

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