---
title: SFC invests in VR startup Reality Zero One |  SFC Capital
description: Startup Funding Club (SFC) has raised £285K seed funding for Virtual Reality company Reality Zero One (R01) alongside major British investment funds. The c
---

[Blog | SFC Capital](https://sfccapital.com/blog)

# [SFC invests in VR startup Reality Zero One | SFC Capital](https://sfccapital.com/blog/sfc-invests-vr-company-reality-zero-one-alongside-british-robotics-seed-fund-london-coinvestment-fun)

 Written by [SFC Team](https://sfccapital.com/blog/author/sfc) | Apr 19, 2018 5:38:00 AM

#### Startup Funding Club invests in VR company Reality Zero One alongside the British Robotics Seed Fund and the London Co-Investment Fund.

[Startup Funding Club](http://www.startupfundingclub.com) (SFC) has raised £285K seed funding for Virtual Reality company [Reality Zero One](https://www.reality-zero-one.com) (R01) alongside major British investment funds. The company is building a platform that makes it easy, affordable and fast to convert real-world objects into virtual world digital assets and experiences. This takes the form of studio quality reality capture hardware combined with a unique software platform to streamline and automate the process of building the digital experience and publishing to the emerging 3D/VR/AR/MR ecosystem, without requiring development skills.

Reality Zero One was first introduced to the SFC Angel Network at Startup Funding Club’s [November Pitching & Networking Event](https://startupfundingclub.com/blog/sfc-pitching-networking-home-house), where potential investors had the chance to test the company’s technology.

SFC has raised the funds for R01 in collaboration with Mayor of London-backed [London Co-Investment Fund](http://lcif.co) – who matched the investments from Startup Funding Club’s SEIS Fund and the SFC Angel Network – and the [British Robotics Seed Fund](http://www.britbots.com).

Co-founder Rob Eastham commented: “Our digital realities platform fills a clear gap in the market for high-resolution output that is realistic and needs no further editing before being put into a VR or AR setting.”

Joseph Zipfel, Investment Manager at SFC, said: “We are very pleased to co-invest once again with our angel network and the London Co-Investment Fund in this exciting venture. We believe there is a great market opportunity in building a platform that allows non-experts to easily create and distribute virtual reality content.”

[View full post](https://sfccapital.com/blog/sfc-invests-vr-company-reality-zero-one-alongside-british-robotics-seed-fund-london-coinvestment-fun)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "SFC Team"
  },
  "dateModified" : "2024-03-20T11:53:53.789Z",
  "datePublished" : "2018-04-19T05:38:00Z",
  "headline" : "SFC invests in VR startup Reality Zero One",
  "image" : {
    "@type" : "ImageObject",
    "height" : 360,
    "url" : "https://25789504.fs1.hubspotusercontent-eu1.net/hubfs/25789504/Imported_Blog_Media/banner_1520511042.webp",
    "width" : 1440
  },
  "mainEntityOfPage" : "https://sfccapital.com/blog/sfc-invests-vr-company-reality-zero-one-alongside-british-robotics-seed-fund-london-coinvestment-fun",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Blog"
  }
}
```